This past year, the District PR Committee, successfully strengthened the public relations skills and strategies of Rotarians in District 3450 thanks to the hard work of Public Relations Committee Chair David Harilela, Vice Chair PP Suzie Wakai and other fellow PR committee members. In the 11 months, the PR committee conducted a professionally run PR seminar, a PR workshop, a training on strengthening Rotary’s public image to our Rotarians and a media & awareness campaign.
For the committee’s workshop, conducted at full-house capacity, the PR committee acquired the assistance of two professionals in the field: Quinton Chan, the Vice President of Public Affairs from Weber Shandwick, and Mary Cheung, the managing director and founder of Mary Cheung & Associates (International) Ltd.
Once the PR committee received the latest Rotary Public image updates from Rotary International headquarters in Chicago, it worked to conduct training, provide consultancy & support to Rotarians/Clubs and RIC and create materials/templates for Rotarian usage.
The PR committee further worked to improve the public relations of the district by publishing 11 issues of DG’s Newsletter to maintain communication lines between the leaders, the clubs and the Rotarians with the support of PP CK Lau and PP CF Wong. During this time, the District 3450 website was also revitalized and additionally, a PR materials library with over 900+ files was created to help Rotarians more easily promote Rotary.
With the professional support of DGND Eric, DDS Bee and DDS Bonnie, our district Facebook has gained 1100 likes. The committee has also secured Major International Movie Star, Donnie Yen, to be the voice of Rotary International and District 3450. In addition to these PR efforts, the committee also used the radio, taxis and coach bodies to spread the word about Rotary. These efforts, during the campaign, have resulted in an increase of website traffic by 300%, an increase of Facebook traffic by 100% and an increase of 25 new Rotarians.
The PR committee truly has accomplished its goals to increase public awareness, educate the general public, increase membership, encourage the public to visit the District website and Facebook, and promote a positive image of Rotary International.