Organised by the District PR Committee led by PDG David Harilela, the annual PR Workshop held on 31 August was the best ever, according to some of the 70 Rotarians who attended the event and packed the conference centre.

The Workshop was kicked up by an encouraging welcoming remarks by DG Eugene Fong followed by a presentation by PDG David Harilela on the new corporate identity of the Rotary International which will be gradually implemented worldwide to inject freshness and vitality to the Rotarian movement.

The PR Workshop which followed PDG David’s presentation was unlike any organised by the District before. It was for the first time that District engaged a professional PR expert who works for a global PR firm to tailor make a training session for Rotarians of District 3450 including exercises and real-life examples drawn from the District and RI. There was also an unusual break mid way through – not a coffee break but a Japanese break during which delicious and very traditional Japanese rice balls were served – thanks to PP Suzie Wakai who is also the Deputy Chair of the District PR Committee helping with the organisation of the Workshop.

The theme of the Workshop was “How to Make News”. Vice Chair of the District PR Committee Albert Chan explained: “We have dozens of Clubs in Hong Kong and Macau and each has a string of projects many of which are not only worthwhile but newsworthy. However not all the Clubs are equipped to handle the news media let alone getting their projects reported by journalists.”

The Workshop was designed and conducted by veteran journalist Quinton Chan who was the news editor of the South China Morning Post for 10 years before joining the PR profession several years ago. Quinton has also worked for the Hong Kong Jockey Club’s Charities Division helping to promote the Club’s wide range of charitable projects. It was with this portfolio that District PR Committee had chosen Quinton to conduct the Workshop.

As it turned out, and as shown in the feedback questionnaires collected after the Workshop, the response from attendees was very complimentary indeed …

  • “First time I’ve heard from a journalist how they do their job! Very useful.”
  • “Exceptional!”
  • “Eye opening and provoked thoughts”
  • “Recommend each Club to have one person going back to his/her Club to give a presentation on the Workshop leanings”

There were also a couple of attendees who suggested District should organise more educational workshop and training for Rotarians such as public speaking.

There was also an additional bonus to the Workshop: an experience sharing of how charitable projects could be packaged to attract media interest by former Miss Hong Kong Mary Cheung who has her own and very successful PR consultancy.

The presentation materials of the Workshop including the Rotary’s new corporation identity are available with Rotary Information Centre.

(Contributed by Rtn Albert Chan, Wanchai Club, albert.chan@hkjc.org.hk)

You can download the PR workshop photos from District facebook photo albums hereunder:

District Public Relation Training Workshop – Photo Album 1:

https://www.facebook.com/media/set/?et=a.540410209365544.1073741853.307101496029751&type=3

 

District Public Relation Training Seminar Photo Album 2:

https://www.facebook.com/media/set/?et=a.540422346030997.1073741854.307101496029751&type=3